I am a facebook user, always have been. Have been a devoted follower of the Zuckerberg Shrine since when it was just about to hit second phase (if anyone has seen "the Social Network", its when facebook started acknowledging other top 50 schools, when Justin Timberlake woke up half naked in the Stanford girl's bed). At that time the idea of social networking in Taiwan (it still very much is) is this thing called BBS (Bulletin Board System) a black dos-era forum operated on telnet that looks some black hacker spy website. Very low tech, there was no pictures or animation or likes and pokes, nobody was notified or connected to each other except for the most basic way, by human memory and recollection. Facebook is so mesmerizing, you get to see everything your friends are doing, you get the games the pictures, the links and sharing all in one. That's why I never understood the little blue bird of Twitter.
and everything that comes with it
Every internet platform comes
Twitter seems like the new thing, especially when it comes to low budget marketing (or no budget marketing). It is a tool that has been greatly utilized in the art world recently, mostly because, well, low budget. As a twitter user who is still not very good at it and always overwhelmed by the flood of tweet I have to comb over every time I open it-- I use it to subscribe to my art news feeds, from MCA to Kaldor to Frieze to Damien Hirst' Shark (yes there's a twitter account that talks from the perspective of a half decaying shark) to moma to well every art org you can think of, which is problematic because there's way too much information and I end up not being bothered to read any of them-- the only thing I can do is to provide my not so useful insight on the topic of Twitter as an marketing tool for the arts.
Main usage we see for Twitter in the art world is usually:
1. blatant advertisement, ie soandso gallery new show blahblahblah opening on Thursday night #wineandcheese
This is the most common form, of course it can also be "entries closes soon" or " show closes on Friday please come we're desperate." but is it effective? I would say yes and no.....Its like that pop up reminder you set on computer to remind you to take your pills or pay your bills, you see it the first few times then you start ignoring it. I would say Facebook fanpages and events would probably work better because your audience who actually cares about this info can put it on their calender directly and also see which of their friends might come (or at least care enough to express their interest in coming, then not showing up last minute) Plus twitter does show pictures, at least it doesn't show up directly so that cuts off the excitement a bit.
2. Live blogging interviews or events
I didn't quiet catch up with this at first. The idea of somebody at the event rather then focusing on what the speaker on stage have to say but having their eye on their phones frenetically typing away on their phone is a bit bizarre and slightly disrespectful. But after following a sessions of them on twitter, it does provide quiet an interesting way for the audience to interact with the mediator and each other, triggering good discussions and opinion exchanges, which is what art is all about right?
I think ideally would be a Reddit Ask me Anything session online in which the people of the internet can interact and ask artist/curator/arts worker/critic anything during a session, rather than everybody tweeting during a live event. But live tweeting does alternatively leave a record and a rather lively trail for people who could not attend the event to follow and read back on.
3. Competition and callouts.
calling out to the public for entries on certain hashtags that one creates, usually relevant to the theme topic of exhibition/public program. I personally think this works better on Instagram because...well visual art is usually visual and posting pictures on twitter is really hard to navigate... but on the other hand instragram is hard to use on a computer, thumbs down for that. And Facebook is usually a bit too private to enter comps, I guess you sometimes don't want your real friends, coworkers, exbosses, great aunties seeing you spamming their timeline.
No comments:
Post a Comment